As the PR and marketing world continues to investigate the possibilities of social networking as part of potential campaigns, everyone is watching closely for great examples of business use of social media. Examples include YouTube and LinkedIn and even campaigns on Facebook, MySpace, and others. It's no wonder PR is struggling to find good examples – even Forrester Research has mentioned the challenge of good b-to-b examples while conducting its Groundswell activities.
A few weeks ago, Dan Costa of PC Magazine, wrote about social networking and indicated ...