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Stacie Bright, senior comms marketing manager, Unilever
Oversees marcomms efforts for top consumer brands, such as Dove and Snuggle

We live in a celebrity-obsessed world where actors, athletes, and other personalities command our attention and vie for our affection. Thousands of fan sites and scores of star-studded magazines attest to the popularity of celebrities, chronicling their every move and promoting their every endorsement. Even the mainstream media is vulnerable to their charms; booking a celebrity guest is easier than ...