Panel:
Julie Atherton
Worldwide director, digital, Hill & Knowlton
e-mail: julie.atherton@hillandknowlton.com
David Gorodetski
Cofounder, COO, and executive creative director, Sage Communications
e-mail: davidg@aboutsage.com
Kevin King
Managing director, New York Digital, Edelman
e-mail: kevin.king@edelman.com
Sydney Lindner
Assoc. director of corporate affairs, Kraft Foods
e-mail: sydney.lindner@kraft.com
John Moore
WOM enthusiast with the Word of Mouth Marketing Association, independent consultant
e-mail: john@brandautopsy.com
Julie Atherton, worldwide director, digital, Hill & Knowlton
As with all marketing communications, the formula for being a brand that's welcomed rather ...