Harvey Hudes, Founder, Caliber Corporate Advisers
Sixteen years of experience in PR, content development, and marketing for b-to-b brands
Brands can be content creators and secure brand loyalty on the level of media organizations. If you build a reputation for consistently delivering quality and timely insight, you should be putting yourself in a much better position to have your audience reward you by becoming a client some day.
In order to do this, brands first need to decide whether ...