College students are a diverse set of consumers many brands want to engage, particularly those on campus, but in order to stand out marketers have to go beyond promotional programs to make brands relevant.
Windsor Hanger, president of Her Campus, an online community for female college students, says the biggest challenge is breaking through the noise.
"College students get messaging so often," she explains. "[Messaging] is on Facebook, Twitter, banner ads on every site they visit, pop-up ...