CAMDEN, NJ: Campbell Soup and Hill+Knowlton Strategies are targeting Millennials with an interactive campaign promoting its new soup line.
The “Campbell's Go” initiative, which launched November 13, was created to engage consumers between the ages of 18 and 34 through passion points such as food, humor, politics, music, and conversation, said Megan Haney, manager of brand communications at Campbell.
The Campbell's Go soup line has six flavors, including coconut curry with chicken and shiitake mushrooms and Moroccan style chicken with chickpeas.
Haney said ...