Name: Dave Karraker, director, PR and events, Skyy Spirits; Campari brand manager (San Francisco)
Placement: CBS Sunday Morning, January 1, 2012
Pitch timeline: Nine months
What are Campari's media goals and target outlets?
Campari, an apéritif with a bitter profile, has been embraced by the foodie consumer. As a result, it has seen its sales rise by double digits.
Our media objectives are to reach that consumer who ...