LOS ANGELES: Spirit brand Campari is relying on its ties to the Los Angeles art scene for experiential marketing efforts throughout 2009.
According to Dave Karraker, director of PR and events for Skyy Spirits, which manages the Grupo Campari portfolio in the US, the Campari brand has supported the arts for nearly as long as the brand has been in existence, 150 years. This year, arts patronage has become even more important to its promotional efforts.
"Everybody realizes what's happening with the ...