Integrated Marketing
Integrated Marketing
Kia Motors uses theme of Y2K Client: Kia Motors America (Irvine, CA)
PR Team: Pacific Communications Group (Torrance, CA), Goldberg Moser
O’Neill (San Francisco)
Campaign: Yes2Kia
Time Frame: April to August 1999
Budget: dollars 15,000
To cut through the clutter in television advertising, Kia Motors America
uses ’car commercials that don’t look like car commercials.’ That’s how
Dick Macedo, Kia’s executive vice president of marketing and sales,
describes them.
Kia and its PR agency, Pacific Communications Group (PCG), reasoned that
it could extend Kia’s new ad campaign’s reach by ...