Fashion brands geared towards teens have to employ an assortment of creative tactics to reach and engage the increasingly informed and fickle audience.
Aeropostale, the quintessential teen fashion brand, knows that to connect with its audience, it needs to align with causes that are at the heart of its consumer.
The brand's recent "Teens for Jeans" initiative - a joint project with the group Do Something - is a CSR effort that engages consumers by asking them to ...