Client: iWon.com (Irvington, NY)
Client: iWon.com (Irvington, NY)
PR Team: Ruder-Finn (New York)
Campaign:: Launch of iWon.com
Time Frame: July 1999 to present
Budget: N/A (’healthy’)
When Bill Daugherty and Jonas Steinman hired Ruder-Finn to handle their
public relations in July, they did so with a catch: the agency could not
disclose the product until October 5, its official launch date. Everyone
involved had to sign a confidentiality agreement and all documents
related to the project had to be destroyed shortly after review. Even
the name - iWon.com - couldn’t appear ...