Client: Blink.com (New York City)
Client: Blink.com (New York City)
PR Team: Cohn & Wolfe (New York City)
Campaign: Internet bookmark site launch
Time Frame: Soft launch: July/August 1999; hard launch: Oct. 6, 1999
Budget: Less than dollars 100,000 (first phase)
With dot-coms seemingly everywhere these days, it takes a bold campaign
to make a new start-up catch the public’s eye. That was the challenge
facing Blink.com - a new online service that allows users to share
search results on topics of interest and to access from any browser
their ...