PR Team: Mullen (Pittsburgh) and the US Postal Inspection Service (Washington)
Campaign: National Fraud Against Senior Citizens Awareness Week
Time Frame: April-August 2002
Budget: $1 million
"Every year, more than $40 billion is lost through telemarketing fraud, and the majority of these victims fall into one defining category: Most are senior citizens. Yet, only 2% think telemarketing fraud is a crime. Most seniors find it hard to tell the difference between legitimate telemarketing calls and telemarketing scams."
This quote, from a brochure by advertising ...