PR Team: Government Liquidation (Scottsdale, AZ)
Campaign: Promoting online military actions
Time Frame: July 2001-ongoing
Budget: under $100,000
Selling secondhand military trucks, machine tools, kitchen equipment, and camouflage clothing online would hardly intrigue a news editor, especially when online auction giants eBay and Sothebys.com have nothing to do with it. That's why when in June 2001 Liquidity Services won an eight-year contract for the exclusive sales of over $23 billion worth of surplus coming directly from the US military, the company decided it needed ...