PR Team: Trident Microsystems (Sunnyvale, CA) and Gelphman Associates (San Jose, CA)
Campaign: High-performance graphics for Main Street
Time Frame: May-August 2002
Budget: $25,000
Once upon a time in Silicon Valley, Trident Microsystems was a name that everyone knew. The 15-year-old hi-tech company thrived in its early years, selling chips for 3D graphics applications in computers.
But that was then, and as the market grew, Trident was besieged with competition. It's two biggest rivals were ATI Technologies and nVidia, and until the bubble burst, ...