Client: Starwood Hotels & Resorts Worldwide (White Plains, NY)
Client: Starwood Hotels & Resorts Worldwide (White Plains, NY)
PR Team: McKay Public Relations (Boston)
Campaign: Starwood Preferred Guest loyalty program launch
Time Frame: November 1998 - June 1999
Budget: dollars 500,000
What good is a hotel loyalty program if no one understands how it works?
And aren’t they all the same?
These were some of the issues Starwood Hotels & Resorts Worldwide faced
when it developed a loyalty program for its six brands - St. Re-gis
Luxury Collection, Four Points, ...