PR Team: Party City (Rockaway, NJ) and FD Morgen-Walke (New York)
Campaign: Party City's Comeback
Time Frame: February 2002 - present
Budget: Over $100,000
It had been a while since Party City felt it had something to celebrate. The retailer of party novelties was edging its way back to respectability after accounting problems and a mountain of debt caused its shares to be delisted from the Nasdaq in July 1999. While such a dubious distinction has become common in the tech and telecom sectors, ...