PR Team: NYC2012 (New York) and Trylon Communications (New York)
Campaign: Bryant Park lawn mural
Time Frame: October-November 2002
Budget: Under $1,000 (plus monthly retainer)
The end of October saw the cities of San Francisco and New York duking it out to grab the attention of the US Olympic Committee (USOC), which was set to make its selection of a city to stand as the US' candidate to host the 2012 Summer Olympic Games.
Both cities engaged in a series of media efforts, events, and ...