Client: Montefiore Medical Center (New York)

Client: Montefiore Medical Center (New York)



PR Team: Dan Klores Associates (New York)



Campaign: The Children’s Hospital at Montefiore/



Phase I



Time Frame: December 1997 to July 1999



Budget: Approximately dollars 100,000





When some people think of the Bronx, they have visions of burned-out

buildings from 20 years ago. Montefiore Medical Center has to overcome

that perception.



The center has been serving the Bronx for more than 100 years. But to

raise money for a 106-bed children’s hospital to be opened in 2001, it

must appeal ...