PR Team: PinnacleOne (Tempe, AZ) and CKPR (Phoenix)
Campaign: PinnacleOne Internal Brand Launch
Time frame: March 2002-ongoing
Budget: Approx. $60,000
They say charity begins at home. But in today's marketing world, so does branding.
PinnacleOne, a construction consulting firm, has six offices across the country, and management wanted them united under a common vision and brand - yet without undermining the unique culture that existed at each office.
"We knew that they had a workforce that was hungry for information and that wanted ...