PR Team: Marijuana Policy Project (Washington, DC)
Campaign: Getting Question 9 onto the ballot and into the law books
Time Frame: Spring 2002-November 5, 2002
Budget: $2 million
A record number of states put marijuana-reform initiatives on their ballots in 2002, but the Marijuana Policy Project (MPP), a national organization that "works to minimize the harm associated with marijuana," couldn't be everywhere at once. It chose instead to concentrate its time and resources on a handful of places where victory seemed within reach. One ...