PR Team: Billian Publishing (Atlanta) and Duffey Communications (Atlanta)
Campaign: Masks 2002
Time Frame: March 2002 - ongoing
Budget: $10,000-$15,000 per event (eight events in 2002)
The luxury-art market is generally driven by a small group of high-net-worth consumers with disposable income. But the current recession has luxury consumers spending less on art. In turn, galleries have spent less on ads, posing a unique threat to
Arts & Antiques magazine.
Atlanta-based Billian Publishing, owner of
Arts & Antiques, has a long history of using ...