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CAMPAIGNS: Inviting approach helps Amstel Intl. kick up awareness

Eric Arnold

December 08, 2003

PR Team: Amstel International (Amsterdam) and TBWA/PR Company (Amsterdam) Campaign: "Amstel's Giant Living Room" at the 2003 UEFA Champions League Final Time Frame: May 2003 Budget: €70,000

The European equivalent of the Super Bowl is the UEFA Champions League Final, the ultimate game in a season-long elimination tournament that sees the best soccer teams from England to Russia fight for a silver cup and the right to be called European champions. In recent years, the tournament has been dominated by Spanish superpower Real Madrid ...

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CAMPAIGNS: Inviting approach helps Amstel Intl. kick up awareness

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