PR Team: Ice-Tek Watch Company (New York) and 5W Public Relations (New York)
Campaign: Creating Brand Awareness for Ice-Tek Watches
Time Frame: April 2003-ongoing
Budget: Under $100,000 annually
To fashionistas, labels are often deliberately clandestine, the Prada or Gucci tag tucked away beneath the pristine garment. This surely isn't the case for hip-hop fashion, where urban consumers sport logos from head to toe, becoming virtual walking advertisements. New companies with no brand affiliation undoubtedly face competitive resistance in this corner of fashion.
Such were the ...