PR Team: Home Depot (Atlanta) and Richards/Gravelle (Dallas)
Campaign: The Home Depot
Time Frame: February - August 2003
Budget: Under $220,000
The Home Depot sells more than 100 million gallons of paint each year, making it the leading paint retailer in the country.
But the home-improvement market is an increasingly competitive one, and The Home Depot has been redoing various departments in its stores to position itself as something more than a home-supply warehouse. One of the first departments to get remade was ...