Client: 3M (St. Paul, MN)
Client: 3M (St. Paul, MN)
PR Team: Hunter & Associates (New York)
Campaign: ’Scotch Brand Mailroom Challenge’
Time Frame: June to October 20, 1999
Budget: Six figures
Scotch Brand tape maker 3M decided once again this year to capitalize on
the holiday season - and all the package wrapping and mailing that comes
with it - by sponsoring its second ’mailroom challenge.’
The event was held on October 20 deep in the heart of New York City’s
financial district. But unlike last year, the company’s ...