PR Team: BMG (New York) and Dan Klores Communications (New York)
Campaign: Elvis 30 #1 Hits album release
Time Frame: January-December 2002
Budget: $250,000
Elvis Presley may still be The King, but having left the building a quarter-century ago, he'd lost some of his luster when BMG, which owns the Elvis catalogue, decided to release a remixed best-of album on its RCA Records label to commemorate Elvis' departure.
BMG and its PR agency, Dan Klores Communications, had to stand out from the onslaught of ...