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CAMPAIGNS: Crisis Communications - DSC persistence wins over media

DOUGLAS QUENQUA

April 01, 2002

Frank Coleman thought he was done for the day one recent Fridayafternoon when he received some troubling news. A study was beingreleased claiming that "children

consume 25% of the alcohol sold inAmerica. So Coleman, VP of communications for the Distilled SpiritsCouncil of America (DSC), the alcohol industry's trade group, went backto work.

Such a study could do irreparable harm to the alcohol industry. Numberslike that, custom-made for shrieking headlines, stick in the public'smind for years, making life hard for people like Coleman. ...

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CAMPAIGNS: Crisis Communications - DSC persistence wins over media

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