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CAMPAIGNS: Consumer PR - Game Boy launch plays well all over

ANITA CHABRIA

August 19, 2002

Client: Nintendo of America (Redmond, WA)PR Team: Golin/Harris (LA)Campaign: Game Boy Advance LaunchTime Frame: March 2001-September 2001Budget: About $250,000

Golin/Harris and Nintendo have the kind of long-term relationship PRfirms dream of. For 10 years, the two have worked together to help theJapanese video-game company stay atop a competitive industry. Lastspring, they set out to launch Nintendo's latest product, the ...

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CAMPAIGNS: Consumer PR - Game Boy launch plays well all over

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