PR Team: Pittsburgh Downtown Partnership and MARC Public Relations (Pittsburgh)
Campaign: Coneman
Time Frame: March-August 2002
Budget: $250,000
An onslaught of roadway construction projects was choking downtown Pittsburgh in early 2002. More than 40 simultaneous bridge, highway, and tunnel refurbishings were slowing traffic to a crawl in a city already known for maddening congestion. The problem wasn't just annoying commuters, it was discouraging tourists and shoppers from bringing their much-needed dollars into the region. Something had to be done.
The Pittsburgh Downtown ...