Client: Westcor (Phoenix)PR Team: Westcor's in-house PR team and CKPR (Phoenix)Campaign: Building Support for La Encantada Village CenterTime Frame: June-August 2001Budget: About $25,000
When Westcor announced plans in 1999 to build La Encantada, an open-airshopping center in the upscale Tucson area, the Arizona commercialreal-estate company said it would create jobs and revenue at a pleasantpublic space. But the public objected to ...