The CDC's VERB fitness-promotion initiative did not just specifically target tweens of all ethnic groups, it involved kids in the marketing efforts, as well.
With obesity costing the US $117 billion a year in medical expenses, Congress decided to allocate funds for a campaign aimed at getting children off the couch and into some fresh air. Knowing that more and more children were content to sit in front of the TV or computer, Congress charged the Centers for Disease Control ...