PR Team: Brightmail (San Francisco) and Phase Two Strategies (San Francisco)
Campaign: Spam data opt-in newsletter and media outreach
Time Frame: May-October 2002
Budget: $50,000
Spam is a four-letter word that often brings other four-letter words to mind. San Francisco-based Brightmail, a leading anti-spam technology firm, has been fighting spam for the past four years. But despite its efforts and partnerships with ISPs such as MSN, AOL, and EarthLink, the company's mindshare wasn't as high as it hoped.
"We knew we were the leader [in ...