How can a clunky, file-cabinet-sized computer with flashing lights
and beeps that sound like Star Wars’ R2D2, get consumers to buy new
computer equipment? In the case of Dell Computer, the hardware
manufacturer ran a contest for the oldest PC in operation, which aimed
to boost brand recognition and ultimately, sell more of its
products.
How can a clunky, file-cabinet-sized computer with flashing lights
and beeps that sound like Star Wars’ R2D2, get consumers to buy new
computer equipment? In the case of Dell Computer, the hardware
manufacturer ran ...