PR Team: Bethlehem Steel (Bethlehem, PA) and The MWW Group (East Rutherford, NJ)
Campaign: Bethlehem Steel Chapter 11 Filing
Time Frame: June 2001 to mid-2002
Budget: $250,000
Bethlehem Steel was facing a major liquidity crisis when it hired The MWW Group to craft a communications plan for employees, retirees, government influencers, customers, suppliers, and the press.
But as work on the plan progressed, it became apparent that the company was headed for a Chapter 11 bankruptcy filing. Shortly before that event, a new CEO ...