Tanya Lewis profiled Loyola University Chicago's “Loyola Values” ad and PR campaign in PRWeek's February 12, 2007. The effort, which involved the creation of Loyola's first integrated communications team, relied heavily on media relations and aimed to change negative perceptions about Loyola and refresh the brand to highlight the turnaround the school had experienced since the Rev. Michael Garanzini took over as president in 2001.
 
“The campaign continues to evolve and adapt by presenting today's societal and ...