Client: AIDS/LifeCycle (San Francisco and Los Angeles)
Agency: Fifteen Minutes PR (Los Angeles)
Campaign: AIDS/LifeCycle 10th Anniversary
Duration: February – June 2011
Budget: $30,000 (plus $10,000 in pro bono services and $12,000 in expenses)
San Francisco AIDS Foundation and LA Gay & Lesbian Center jointly produce AIDS/Lifecycle (ALC), a seven-day bike ride from San Francisco to Los Angeles, to raise awareness and money for both organizations.
Fifteen Minutes PR won the contract for this year's June ...