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Campaign brings the beach party to Times Square

Tanya Lewis

July 13, 2012

Client: Greater Fort Lauderdale Convention & Visitors Bureau (Fort Lauderdale, FL)
Agency: M. Silver Associates (New York)
Campaign: Defrost Your Swimsuit in New York City
Duration: January 24
Budget: $58,900

The Greater Fort Lauderdale Convention & Visitors Bureau (CVB) and M. Silver Associates, its AOR for more than 24 years, helped New Yorkers get excited about escaping the cold by bringing the beach to Times Square on January 24.

“New York is our number one market, ...

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Campaign brings the beach party to Times Square

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