An activist group this week called for McDonald's to retire its smiling Ronald McDonald brand ambassador, saying the 50-year-old Chief Happiness Officer is hooking kids on a harmful product. The Corporate Accountability International's "Retire Ronald" campaign targets McDonald's with a new Web site, RetireRonald.org, Twitter, Facebook, and using volunteers across the country to conduct grassroots outreach, encouraging people to sign retirement cards for Ronald.
The organization also hosted press conferences in New York and San Francisco on March 31, where it ...