SACRAMENTO, CA: California is looking for an agency to develop an outreach campaign that will inform consumers seeking health insurance about the state's new exchange program.
The exchanges are marketplaces where consumers buy insurance and insurers sell plans. They were established under the Affordable Care Act, which mandates that the exchanges be established by January 1, 2013 so individuals and small employers can purchase health insurance coverage from them by the start of 2014.
“Without an effective outreach campaign, consumers seeking health insurance may ...