When Caithness Long Island planned a 350-megawatt, gas-fired power plant for Brookhaven, NY, the power producer started a multi-year campaign to gain public support.
With the project underway, Caithness experienced an array of opposition from groups that filed suits against the plant, as well as an onslaught of government-related issues. Harrison Leifer DiMarco Public Relations was hired to revamp the effort to show how the plant would benefit the environment and the community.
Strategy
Compliance issues and site permits plagued ...