DETROIT: Hoping to revitalize its stodgy image, Cadillac is
preparing to launch an international PR campaign early next year.
DETROIT: Hoping to revitalize its stodgy image, Cadillac is
preparing to launch an international PR campaign early next year.
The GM-owned brand has traditionally been viewed as a car for strictly
an older audience. Through extensive PR, the company believes it can
make itself more appealing to the coveted audience of 35- to
50-year-olds in a high income bracket (dollars 100,000-and-up).
The company has chosen January’s Consumer Electronics Show ...