When neonatal nurses at a local hospital approached The Children's Advocacy Center (CAC), informing it of the recent spate of cases involving shaken baby syndrome (SBS), the nonprofit knew it had found a cause for its annual campaign for Child Abuse Prevention Month.
SBS derives from a lack of knowledge by the caregiver, and the CAC, working with Access PR, saw a problem that education could fix.
"It's 100% preventable, and it is something that is done out of the ...