Client: Cabot Creamery Cooperative (Montpelier, VT)
Agency: Deveney Communication (New Orleans, LA)
Title: World's Largest Mac & Cheese
Duration: May 2010 - September 23 2010
Budget: about $70,000
As a cooperative owned by farming families, Cabot Creamery is “all about community and building long-term relationships,” explains PR manager Bob Schiers.
When Hurricane Katrina hit, Cabot immediately sent food to New Orleans, which local chef John Folse used to make 26,000 meals for the needy. Last year, five years after Katrina, Cabot ...