NEW YORK: Cable channels, used to working as an industry when comparing their ratings with the broadcast networks, spent last week battling to raise their individual profiles.
The History Channel chose the Western Cable Show in Anaheim, California to make 12 separate announcements. The Hearst, ABC and NBC owned channel, is to rebrand its Internet presence by setting up a history search engine or portal to make itself the equivalent of Yahoo for the history world.
The site address is ...