NEW YORK: IT management software company CA has selected Access Communications to handle its product PR and Hill & Knowlton for corporate PR. The agency selection follows a competitive search that began late last year.
Bill Hughes, SVP of global communications at CA, told PRWeek the RFP was issued to less than 10 agencies, then narrowed to four firms at the end of February. Incumbent on the product PR account, Blanc & Otus, declined to rebid the business, but several people from the firm participated in ...