Company: CA
Team size: Between 45 and 50 people
What's new: Arranging its comms personnel structure by business unit, instead of by comms function
After Sanjay Kumar, former CEO of CA, was indicted on financial fraud charges in 2004, the top communications priority was to respond to negative press. A few years later, CA focuses on spreading positive news.
To do so, the IT provider has changed its communications management structure. Where divisions once existed ...