LOS ANGELES: PR pros who report directly to the C-suite are more likely to have more resources than those who don't, according to new survey results from The Strategic Public Relations Center at the University of Southern California (USC).

The Annenberg School for Communication's GAP V survey found that 64% of respondents report to the C-suite. It noted a correlation between that reporting relationship, the level of support for the PR function from the C-suite, and the way in ...