BOSTON: Under its recent acquisition by Tesco, social media marketing agency BzzAgent will remain independent and continue to service its current clients, confirmed Dave Balter, the company's CEO.
As a word-of-mouth marketing agency that has worked with brands such as Michelin, Alexia, and Neutrogena, BzzAgent utilizes a network of more than 800,000 consumers to try out and rate products. Consumers then have the option to share their opinions of the products through various outlets and social media channels. BzzAgent tracks and measures the ...