Publicists - a term that broadly applies to PR practitioners who work for and promote celebrities - can get a raw deal from the larger profession, which is still somewhat preoccupied with emphasizing all the other things that PR does.
In the world of corporate reputation management, CEO counseling, and strategic brand marketing, helping overpaid, underfed famous people get even more media attention can seem like a shallow pursuit.
Ironically, of course, celebrity endorsements can take a product or nonprofit campaign ...